Do you guys fish on the weekend? Life is too short for that. After being crafted from 100s of hours of on-the-water product testing and refinement, this all-new, ultra-long casting Launch Frog is every fisherman's prayer as it comes with the new pinnacle of technical design and gives a splendid performance in a top water frog. 

The secret of Launch Frog’s performance is it's unique tungsten “parasite” weight system adding weight without bulk to the hook shank. So, to fish or not to fish? What a stupid question.

Compared to other baits, this bait gives you maximum distance in a top water frog while premium Owner hooks and high compression body deliver the highest hook-up rate possible in a hollow body frog and also delivers a super-soft high compression wide body design wrapped around a premium 5/0 Owner RED double frog hook basically for maximum water displacement and buoyancy. Oh yes, we're gonna need a bigger boat!

Taking advantage of the famous Scum Frog brass button rear-weight this bait maintains a nose-up frog profile critical to frog performance. Every Launch Frog is finished in a 40-strand premium silicone skirt. So be ready to bait the bigger fish.